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Day: Thursday, April 13, 2023

What do the individual elements mean

Posted by 6vr4e – April 13, 2023

With the help of the SMART concept, you can also easily avoid mistakes related to the wrong setting of the goal. Indicators may differ from each other, the time to achieve the goal may also be shorter or longer, but it is worth making marketing goals feasible and identical to the goals of the company. Marketing mix concept and elements Pawel Andrukiewicz July , You will read in ~ min. Marketing mix concept and elements Is there a way in marketing that will guarantee success for everyone, regardless of the products they sell and the services they offer? Unfortunately, it’s too good to be true.

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However, there are concepts that can easily organize and facilitate effective actions. One of them is the marketing mix, which has been helping companies achieve specific goals for years. What is the marketing mix? Simply put, it is a set of elements that are worth remembering when pursuing marketing goals . Appropriate combination of resulting actions allows for creating effective strategies. There are several models that contain database elements of the marketing mix. The first — the p concept, was developed as early as . Its most important elements were price, product, place, promotion. Over time and the development of the world, new mixes were created – described from a different perspective or with new features.

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Concepts in the marketing mix Marketing mix concepts are created from two perspectives – the company and the customer. Among the former, apart from p, we also have a marketing mix of p, enriched with further elements (people, process and physical evidence). The marketing mix described from the customer’s point of view is called c. Its area includes customer value, cost, convenience and communication. It is easiest to explain this by describing BLB Directory each of the concepts. Marketing mix p It is the basis to which the following assumptions refer.

Decrease in motivation to implement

Posted by 6vr4e – April 13, 2023

Goals should therefore be S – specific, specific. It is important that they are clearly defined. Thanks to which we avoid the risk of misinterpretation. Or lack of understanding within the team. M – measurable – measurable. Best quantified by a specific number. In this way. It is easy to assess what exactly we are striving for and at what stage. Of implementation we are at a given moment. A – achievable – achievable. Setting goals that we are not yet able to achieve is the easiest way to failure. Too high assumptions are not always motivating.

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In many cases, they can lead to a lack of faith in the possibility of their implementation, and thus – a lack of motivation to perform them. R – relevant – relevant. On the one hand, goals are formulated to bring something new that will be a step forward, on  the other hand, they must be important and demanding enough phone number list for the team to be satisfied with their implementation. T – time-bound – defined in time. Not everyone likes deadlines, but they are necessary for the effective implementation of the plan. It’s not just about the problem of mobilization and postponing work to the next day. Thanks to a precisely defined plan, we also know when we need to finish a given goal, so we can move forward and plan the next steps. Can marketing goals be changed? It all depends on the circumstances.

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As you already know, when setting goals, it is extremely important that they are as thoughtful, precise and feasible as possible – precisely so that they do not change. The modification resulting from the inability to perform the previous ones is, on the one hand, a failure, on the other hand, it may result in a them. Changes BLB Directory in strategic goals will have the greatest impact, tactical goals will have lesser impact and operational goals will have the least impact.

Write better and more creative texts

Posted by 6vr4e – April 13, 2023

Why is it worth creating and taking care of a personal brand as a copy and how to do it properly? What is a personal brand? Personal branding consists of several aspects that are equally important communication style, visual identification, values ​​you follow, mission, goals and activities, and the quality of the services you offer. It is through a solid personal brand that you gain the trust of customers and recipients. Jason Hartman once said, “Your personal brand is a promise to your customers … a promise of quality, consistency, competence, and reliability.

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An it’s hard to disagree with that. The image of an expert in your field is something that will help you appear on the labor market and make a potential  client, thinking about a given issue, immediately think about you. How to start building your brand in copywriting? “Where to start?” This question is probably asked by whatsapp mobile number list every novice copywriter who wants to exist. How to squeeze into a crowded market and, most importantly, stay on it while earning? Start by building your personal brand. First of all, determine what topics you feel best in.

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Maybe in your everyday life you actively spend time on a bike or do another sport and you know almost everything about them? What do you tell your friends about with such passion and commitment that your eyes “glow”? In which issues do you feel like a fish out of water? Perhaps it is your education and technical knowledge that give you an advantage in a particular field? First of all, determine the topics in which you feel best and in which you feel that you can than those you have read so far. Specialization in a given field is the key to the role of an expert. It is not without reason BLB Directory that it is said that if something is for everything it is probably.

From the customer’s perspective

Posted by 6vr4e – April 13, 2023

On what the user viewed on our website, what products he added to the basket, what his last purchases looked like, etc.) the channel through which the user receives a message from us (it can be an e-mail, push message, pop-up or recommendation frames on the website) What data can be used for personalization? In order for the personalization of our activities to be effective, it is necessary first of all to identify our user, to obtain the right amount of data important from the point of view of our business. Personalization of communication can be based on declarative data – all information that the user completes in the form himself.

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Subscribing to the newsletter). In addition to e-mail, this may include data such as name, place of residence, age, occupation position behavioral data – data collected by the marketing automation system based on tracking the activity of a given user on our website – based on what the user did or did not do on the Latest Mailing Database website (. data on subpages viewed, products added to the basket, etc.) . When we link this data with the user’s purchase history, we will be able to create marketing campaigns with a high degree of personalization. Personalization of communication – what are the benefits? Regardless of whether we conduct activities aimed at individual clients or cooperate with business clients, the personalization of marketing communication can bring us benefits both in the BB and BC area.

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Offers tailored to the customer’s needs not only increase the likelihood of conversion or response to them, but also constitute a brand differentiator, thus building the strength of the brand., personalized communication builds a positive customer experience, letting the user know that we know them well and want to respond to BLB Directory their needs in the best possible way. In addition, it increases the likelihood that our customers and recipients will feel important and relevant to a given brand  not as one of many.

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