A sector that constantly evolves at the same level as the rest of digital media

The VII Outdoor Advertising Forum – DOOH took place with professionals from the advertising and marketing industry. The event was held in a hybrid format and, as has become common in recent years, it was extremely well received; with more than 800 people attending in person and more than 500 Internet users following it through the YouTube channel .

#DOOHForum: all speakers

Next it was the turn of Enrique industry email list Ocio. OOH director of GroupM. Therefore, who said that we had to look back to move forward. He acknowledged being amazed at how this sector has adapted and is innovating. Therefore, next her colleague Sonia Antolínez Galetti. Partner Innovation and Content at Mindshare. Offered two practical success stories in Automotive and Finance. Adolfo Fernández. General director of Madrid at Mediacom. Therefore, presented a pilot project that is being carried out with Coca Cola. Finally, and within this block. Raquel de Roque , Trading Director at Wavemaker. Told us about the importance of size. Therefore, how it has improved in the sector over the years.

Success story in which technology plays a primary role

For his part, Ricardo Pérez, Director of BLB Directory Marketing at JCDecaux, was accompanied by Elsa Fernández García. Therefore, media and Digital Marketing Lead at McDonald’s. Marta Fernández López -Media Manager at BBVA Business Spain. Pérez announced that the number of screens on the street has tripled. Is that the real revolution or is there something else? For her part. Therefore, marta Fernández told how her digital transformation has been. Her; and Elsa Fernández shared that the company’s KPI’s improved by 40% thanks to the combination of conventional and digital. Therefore, as a brand what we want is to generate values.

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