The idea is to understand what emotions must be awakened so that it is impacted and converted. Depending on the elements of your story. Your target audience may easily relate to the message. If your audience is older, for example, made up mainly of men who are parents of young people and adults. Why not explore a story that goes back to childhood and how the relationship has developed over the years. That same content may not work when it comes to a younger audience.
Create interesting characters
It is not necessary to create such deep and Email Database detailed characters, however, it is essential that the reader relate to them. The hero of your story should always have some type of relationship with your buyer persona. On the other hand, the villain should not be a character. But a specific problem. If you want to convince a manager to implement talent management software , the villain may be difficulty finding qualified professionals.
Identify a conflict that needs resolution
For a story to look truly compelling, there BLB Directory must be some challenge. Problem, or situation to solve. The ideal is to try to explore stories in which your solution. Product or service can appear as the way to resolve the central conflict of the message. In addition to sounding more natural, it makes it easier to create a relationship between the reader and your brand.