To launch the campaign, Twitter and Dove teamed up to create a video ad about body shaming. Which aired during the 2015 Oscars pre-show. Throughout 2015, women used #SpeakBeautiful more than 168,000 times and drove 800 million social media impressions of the campaign. Dove: A Spotless Approach to Digital Marketing . For their 2017 ‘Real Women’ photo campaign, they worked with award-winning photographers to . Take photos of ‘real women’, specifically highlighting their determination, grit and talent. Pharma Must Have.

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these photos were tagged as #beautiful and uploaded to the content center so that subsequent searches would yield these photos in the results. Dove then encouraged other photographers and brands to join the cause: a clever move to recruit positive advocates for its #realbeauty special data message. Dove: A Spotless Approach to Digital Marketing Become a world class digital marketer 3. Interpretations of Beauty The proliferation of social media and the increased emphasis on body perfection – particularly amongst 16 to 25 year-old females – led to Dove’s 2018 ‘No distortion’ campaign. A push-back against the editing of women’s bodies for print/online purposes, Dove introduced its “No Digital Distortion” mark, a symbol to confirm that a picture had not been digitally altered.

This was a clever move as the symbol

appears on everything Dove produces: all their digital and print ads as well as branded / social media content. It’s a consistent reminder of Dove’s message across traditional. And digital channels acting as a daily reinforcement of their commitment to #realbeauty. Dove also went further to demonstrate their ethos in this area and signed a two-year global partnership with the Cartoon Network series “Steven Universe” to educate young BLB Directory people on body confidence as part of its Self-Esteem Project. Dove: A Spotless Approach to Digital Marketing For their latest campaign, entitled #showus. Pharma Must Have