Watch the video instructions. In the country of the Soviets or were born in the s , and boomers. Grew up in an already develop digital world and remember only one president. What millennials have in common is that. They grew up in an era of rapid technological development and quickly adapt. They are tech savvy , but they have grown up to be even more distrustful of the world around them than their precessors. Moreover , they are extremely self center and are more often willing. To spend money on themselves. Boomers spent their entire adulthood under. One president , did not even see the advent of the iPhone.
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Grew up in times of high. Spa Internet and the development photo editing servies of digital technology. Every year, the lion’s share of the market falls on generation Z. The youngest and wealthiest buyers. How to sell to boomers? Boomers are rational consumers. They rarely make spontaneous purchases and every purchase is thought out for them. To sell to them , it is worth investing in traditional information channels. Such as television and print. Advertising messages must fight the belief that you can do without a new thing , as you have done all these years.
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Many representatives of this generation have master gadgets and bank cards , order BLB Directory goods and pay bills via the Internet. Many have pages on social networks. Find out which social network is most popular among your audience ag + and place advertisements for your product there. Spoiler it s far from a fact that this is Odnoklassniki . Most boomers still prefer to shop offline and will choose going to a store over ordering goods online. At the same time , the quality of service and human contact will be important more than half of these buyers will not return to the place where they were rude.