What is sampling in Web Analytics

In another part of the world, a psychologist listened to him narrate the reason why he asked his partner to go to therapy. “Our marriage is super boring, we barely do anything. Everything is day to day, obligations. I go on Facebook and see happy people, kissing, traveling, at weddings, partying, dining in nice restaurants or going to the movies. Every day you see happy people on Facebook, all people are happy and we, if anything, have a plan 4 or 5 times a month”… Good, good morning! How are you? I hope it’s ok! For sure yes. I’m fine too. Happy for the dates that are approaching, the excitement of experiencing it as a family, happy for my.

New small-big release Web Analytics

That is working very well and above all happy to be here writing for you. Today I wanted to share with you the reflection that arose after a question that executive data a client asked me. Upon finding himself in a bittersweet situation: surpassing 10 million hits per month .. One day, you enter Google Analytics (as you usually do) and the bittersweet message appears: “Your data volume (xM hits) exceeds. The limit of 10 M hits per month specified in our Terms of Use of the Service. If you continue to exceed the limit, you could lose data in the future.” As? What what? Then you start searching for articles on the subject and you reach the help of Google Analytics, where it explains the case . It turns out that the free version of Google Analytics has a limit of 10M hits per month and you have exceeded it.

This means that you have

A super project and you are surely generating a lot of money because, the solution according to Google, is to buy Google Analytics 360. Which costs around €120,000 per year. Take it now! Well, that or accept a data sampling that is around 7% or higher. And that, from that BLB Directory moment on, your data… may not be completely reliable. To explain it simply, think about polls in elections. When it is said that a political party will obtain x seats. Therefore, it is not actually the result of asking all citizens but rather taking a more or less representative sample and extrapolating it to the total .

Therefore, We ask 1,000 and what comes out, we multiply it and we intuit what will happen. And, well, they don’t always get it right nor do they come close. TRUE? Data sampling in Therefore, web analytics is exactly the same. It means that Google Analytics will not take all of the data we send. But rather a “more or less representative” sample of it. 

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