The main motivation for Prime Day shopping this fall will be to get a head start on holiday shopping for family and friends. Fewer consumers say they will shop for themselves. A large majority (69%) expect to buy from brands they already know and are loyal to. The Amazon Prime Big Deals Days, coming up on October 10 and 11, represent an exclusive sales event for Prime members only. The data comes from a survey by Dynata, a global first-party data market research platform, to gauge purchase intentions among 1,000 U.S. consumers including Prime and non-Prime members. The survey was commissioned by UGC platform
Those surveyed
Plan to spend the same or more during the October Prime Days. Only 8% said they were likely to spend less. Almost half were somewhat or very likely to check out Amazon Live (shoppable livestreams) to discover products and make purchases. Perhaps surprisingly b2b email list while 20% of the sample identified asunaware of the event. Prime members were fairly evenly divided between those planning to shop only on Amazon and those prepared to shop also with other online marketplaces (34% and 29%). Why we care. The survey reflects the intentions of Prime members. If the results are representative, it implies that economic
Uncertainty is unlikely
To depress participation in this major pre-holiday sales event. We’ll be looking out for the amounts of actual dollars spent then they come in. Get MarTech! Daily. Free. In your inbox. Business email address Get MarTech in your inbox. See terms. Add MarTech to your Google News feed. Google News Related BLB Directory stories How Georgia-Pacific connects with customers on retail media networks Adobe forecasts 4.8% growth YoY in online holiday spending Why we care about retail media networks Holiday online sales likely to remain flat