Retailers invest in GenAI and media networks New on MarTech Meta launches genAI features for ads 3 ways MOps can bridge the gap in marketing analytics New GA4 features improve security and report accuracy The latest jobs in martech Real Story Group launches free martech assessment tool About the author Kim Davis Kim Davis Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience
Encompasses Saas
For the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a b2b leads dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate
Editor at a New York
Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant BLB Directory reviews for a personal blog, and has been an occasional guest contributor to Eater. Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech layered on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search