Tag: Special Database

Peter Drucker So I’m going to explain the four

Posted by 6vr4e – October 10, 2023

The objective of Marketing is to make selling superfluous.” Peter Drucker So I’m going to explain the four stages of the purchasing journey and how each of them contributes to facilitating the customer’s decision-making! You come with me? “Complete guide: How to understand who your company’s customers really are” What is the purchasing journey (or customer journey)? As I said, the purchasing journey is the journey that the customer  Peter Drucker So  takes , from the moment they recognize a ne, problem or desire, until the decision to make the purchase. But why is the journey so relevant to Digital Marketing.

He focus is not on selling products or services, but on creating

The answer is simple: it puts the customer at the center of everything ! The focus is not on selling products or services, but on creating Peter Drucker So  an environment where purchasing flows naturally . And Marketing invites us  Latest database to understand the customer, their concerns, desires… and thus personalize the purchasing journey . By personalizing this journey, you create a more optimiz sales funnel , understanding the best approach to communicating with each lead ! But remember that, in practice, the purchasing journey is not as linear as in theory. It’s like a puzzle , with potential customers going back and forth between steps.

Stages that make up this journey! Customer purchasing


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Researching, comparing and interacting with the brand in unprictable ways. Therefore, more important than following a cake recipe when building your company’s sales funnel , is evaluating what your business objectives are and what metrics actually indicate whether you are heading in the right direction! Tip: How to understand your customer’s nes + Free Spreadsheet: Ideal Customer Profile The 4 stages of the purchasing journey Well, now it’s time to dive into the four stages that make up this journey! Customer purchasing.

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Following the customer at every stage of

Posted by 6vr4e – October 10, 2023

Not just flooding them with information. Furthermore, the conversion rate is link to understanding who the target audience actually is, and what their nes are at the moment in their journey. But then, how to map the journey in practice ? That’s what you’ll see now! How to map the customer journey? Let’s talk about the practical steps to carry out mapping: Study your buyer personas First, identify the different personas your company serves. Each one can have a different purchasing journey! Use diagrams or flowcharts to visually represent each person’s purchasing journey.

Study your buyer personas First

See the step-by-step guide in our complete guide to creating your Buyer Persona’s purchasing journey : Buying journey: complete guide  new database  to creating your buyer persona Collect data and define touchpoints Gather qualitative and quantitative data on how customers interact with your company at each stage. Surveys , website data analysis, and customer interviews are all ways to obtain this data. List all the touchpoints customers have with your company at each stage of the journey, including website, social mia, email, sales team , etc. Assign metrics and indicators to identify opportunities and challenges.

Analyze the customer journey map for


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Associate metrics and indicators with each step of the journey and touchpoints to measure the performance and impact of customer interactions . Analyze the customer journey map for Imagine the path your customer takes, from  BLB Directory  the moment they identify a ne or desire, until they decide to buy from you. This is the purchasing journey ! The .Journey. Is. Influenc. By. Several .Factors .And. Thereforea Dopting a .Good. Digital .Marketing Strategy Is Essential to .Understanding .Customer .Behavior. And, From. This Learning, the Sector Has the Information It Nes to Make the Path So .Attractive .And. Interesting For. the Customer , That The. Sale Becomes a Natural Consequence .Without Being Forc. It’s Like Peter Drucker Said: Peter Drucker.

Continue reading and discover the benefits of

Posted by 6vr4e – October 10, 2023

How to make the purchase easily and quickly. And don’t forget about after-sales ! Providing excellent support is what will solidify the decision and customer satisfaction , creating the foundation for future interactions and upselling opportunities . Continue reading and discover the benefits of this strategy! Tip: 10 Digital Marketing tips to increase online sales Benefits of thinking about customer-focus strategies To begin with, you ne to understand that it’s not just about satisfying the customer, but boosting the growth and sustainability of your company . I have separat four benefits for you to understand better! Greater customer loyalty.

personaliz solutions that meet their specific

By meeting your audience’s nes and desires, they feel understood, valu, and a bond is creat. This will make your company recommend to friends and family ; Revenue growth : Following the customer at every stage of their journey allows  new data you to create personaliz solutions that meet their specific demands. Satisfi customers also tend to make recurring purchases, increasing the company’s profits; Stronger position in the market : it is worth remembering that one of the important things to generate trust is, within the purchasing journey, for the potential customer to come across your brand a few times.

Expanding this base generates an increase in


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Companies with this type of excellence in Marketing, sales and service have greater recognition and a positive reputation; Business success cycle : with the trust relationship establish, the customer buys more, becomes a brand advocate  BLB Directory  and helps Attract New .Consumers. Expanding This. Base .Generates .An .Increase.in .Sales .And. Allows You to Invest in Improvements .That Will .Lead to .A .Successful .Cycle! .Guilherme .De Bortoli – Ceo of Orgânica Digital“ One of the Most. Important. Things To. Generate .Trust In. A. Company Is, Within the .Purchasing Journey, to Be Found a Few Times.” Guilherme De Bortoli Ceo – Organic Digital in This Context, I Also Ne to Tell You That the Relevance. of the .Content Is .A.fundamental. Piece — Not. The. Quantity! This means your marketing strategies must focus on offering real value to customers.

6 Things Digital Recruiters Want From Your LinkedIn Profile

Posted by 6vr4e – October 8, 2023

A Spotless Approach to Digital Marketing Does Dove always get it right? In a word – No. In 2011. Dove had to apologize for an ad for its VisibleCare body wash as it seemed to show a black woman in the “before” photo and a white woman in the “after” photo with “more beautiful skin.” And in 2012, Dove faced criticism for advertising its. Summer Glow Lotion as being for “normal to dark skin.” Several years later, in 2015, Dove faced harsh criticism for an outdoor activation of their #ChooseBeautiful campaign. Which didn’t go down as well as they thought it might. Women were invited to choose a doorway depending on how they felt about themselves. Your LinkedIn Profile.

Critics considered this

To be heavy-handed, unfair, and manipulative and there was considerable negative press about the use of this technique to supposedly build self-esteem. Dove: A Spotless Approach to Digital Marketing Dove faced even bigger, race-related backlash in 2017, with a short latest database  three-second Facebook video that seemingly featured a black women removing her t-shirt to reveal first a white woman and then a Southeast-Asian woman. Dove: A Spotless Approach to Digital Marketing Dove reacted swiftly and posted a statement to explain what their intention had been with this ad, and to apologize. Their reaction was swift, but it didn’t elaborate sufficiently on the issues that were raised. Dove: A Spotless Approach to Digital Marketing Where Dove Succeeds They know their audience. Inside out. Dove has spent time and money on ensuring they’re connecting with this audience, in the right way and at the right time.

For example

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in 2017 they commissioned the ‘Dove Global Girls Beauty and Confidence Report’ in order to better understand. The challenges facing their younger female audience. It’s the largest academic report from Dove to examine the impact of body esteem, pressures, and confidence on girls globally.  All of this ensures they maintain a consistent and strong brand BLB Directory message as well as deepening brand associations with their chosen #realbeauty, #selfesteem, and #showus movements. . Inspired by the #SpeakBeautiful hashtag, women have created Twitter accounts to spread positivity. Highlight their triumphs, and even write #SpeakBeautiful essays and poetry. Celebrities including Arianna Huffington and Amy Poehler have also weighed in on the conversation sharing their own messages on beauty positivity. Your LinkedIn Profile.

How to Become a Digital Marketer

Posted by 6vr4e – October 8, 2023

At a time when rival brands had yet to grasp the importance of digital activation, Dove used provocative, stand-out creative which quickly caught the attention of the public and its target audience. As a result of the Real Beauty campaign, sales for Dove jumped from $2.5 to $4 billion in the campaign’s first ten years. Dove bars became the number one preferred soap brand in the U.S. and Unilever’s bestselling product company-wide.

A Spotless Approach to Digital Marketing

Again, this was a first new database for the industry and a clever activation technique, illustrating. Dove’s ability to pivot to video content in response to its growing consumption trend among this age group. This project has evolved to tackle key issues head-on that matter to its community and audience.

Never afraid to take risks

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Dove’s 2023 campaign is a short film (that went viral on social media) ‘Cost of Beauty’ to address the rise in youth mental health issues linked to social media. (Be aware the contents of the video contain sensitive content about body appearance). While certain aspects of social media can promote creativity and connection for young people, data has shown toxic content online is harming the mental health of today’s youth. If there isn’t real change, young people will continue to pay with their wellbeing.” explains Alessandro Manfredi, Chief Marketing Officer for Dove. “We have a responsibility to act and support. A safer environment on social media, helping protect young people’s mental health.

This means going beyond individual

interventions to drive systemic change.” 2. A strong emotional connection with their customer. Dove demonstrates an acute understanding of customer insights in every iteration of its messaging. Digital BLB Directory marketing campaigns are clever, insightful and ground-breaking, such as their 2015 . Speak Beautiful campaign, where they partnered with Twitter to help counteract negative tweets about body image and to also respond to these tweets in real-time.

8 Helpful Apps to Boost Productivity

Posted by 6vr4e – October 8, 2023

What comes to mind when you think about a soap brand? It’s probably not words like ‘avant-garde’, ‘ahead of its time’, and ‘disruptor’. But Dove has completely reversed our impression of how a common household product can be branded and advertised. Launched in 1957, the brand was originally positioned as a functional soap brand. However, Dove’s digital marketing campaigns have established the company as a powerful game-changer in the beauty industry. to Boost Productivity.

Dove has expanded its

product range to include shampoos, conditioners, body washes, moisturizers, deodorants, facial skincare. And self-tanning products along with a line aimed at the male beauty and skincare market. In 2022, the brand was valued at approximately $5.1 billion according to Statista new data and its digital campaigns have won prestigious awards. Always innovative and courageous, Dove sells more than beauty – it invites its customers and fans to reflect on self-esteem and self-acceptance. This concept might seem to be a direct contradiction. Given that the majority of beauty-based advertising is about fixing or hiding personal imperfections. However, Dove makes it work and digital is at the core of everything the brand does.

Dove’s Creative Marketing

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Techniques Let’s look at some of the key creative innovations Dove has brought to its marketing, many of which have had ripple effects through various sectors. Why Choose DMI? 1. Building strong communities & starting difficult conversations As early as 2004, Dove began to emerge as a true revolutionary in its category by pioneering the concept of Real Beauty.

Now a commonly used hashtag

this concept of showcasing women in a more realistic light. Without professional make-up and lighting -was quite revolutionary for the time. The first stage of the campaign featured a series of BLB Directory billboard advertisements in the US showcasing photographs of regular women in place of professional models with. A cheeky question inviting the audience to comment. People passing on the street could vote on whether they were “Fat or Fab” or “Wrinkled or Wonderful” and the voting results were display on the billboard itself. to Boost Productivity.

7 Digital Skills Every Marketing Team in Pharma Must Have

Posted by 6vr4e – October 8, 2023

To launch the campaign, Twitter and Dove teamed up to create a video ad about body shaming. Which aired during the 2015 Oscars pre-show. Throughout 2015, women used #SpeakBeautiful more than 168,000 times and drove 800 million social media impressions of the campaign. Dove: A Spotless Approach to Digital Marketing . For their 2017 ‘Real Women’ photo campaign, they worked with award-winning photographers to . Take photos of ‘real women’, specifically highlighting their determination, grit and talent. Pharma Must Have.

Partnering with Shutterstock

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these photos were tagged as #beautiful and uploaded to the content center so that subsequent searches would yield these photos in the results. Dove then encouraged other photographers and brands to join the cause: a clever move to recruit positive advocates for its #realbeauty special data message. Dove: A Spotless Approach to Digital Marketing Become a world class digital marketer 3. Interpretations of Beauty The proliferation of social media and the increased emphasis on body perfection – particularly amongst 16 to 25 year-old females – led to Dove’s 2018 ‘No distortion’ campaign. A push-back against the editing of women’s bodies for print/online purposes, Dove introduced its “No Digital Distortion” mark, a symbol to confirm that a picture had not been digitally altered.

This was a clever move as the symbol

appears on everything Dove produces: all their digital and print ads as well as branded / social media content. It’s a consistent reminder of Dove’s message across traditional. And digital channels acting as a daily reinforcement of their commitment to #realbeauty. Dove also went further to demonstrate their ethos in this area and signed a two-year global partnership with the Cartoon Network series “Steven Universe” to educate young BLB Directory people on body confidence as part of its Self-Esteem Project. Dove: A Spotless Approach to Digital Marketing For their latest campaign, entitled #showus. Pharma Must Have

How to create the graphic part of a website

Posted by 6vr4e – October 8, 2023

The graphics of a website are the fundamental basis. For the communication of your business. Today the use of a website is essential. And useful for making your business more visible and making it known everywhere. Before creating a website, the objective is to understand. What the true image of your company is . What you want to convey to the user who will browse the site and how you want to involve them. The basic idea is that the site is created ad hoc . Following all the details that characterize the company. And in such a way that it reflects its identity in a clear and linear way. The graphic aspect contributes to all this. But, in practice, how do you create the graphics of a website?

Define the goal of your website

As we have just mentioned, the first step in defining.  Special Data The graphics of a website is to clarify the company’s objective . What it wants to convey to the user and how it wants it to be conveyed. But it’s not enough. The second step is, in fact, the analysis of the requests of the user who will navigate to the website. It is necessary to understand what the public expects. To find on the site and what their particular needs are. Are your goals outlined? Even the expectations of your target? Well, then you can proceed with the draft of the graphic part of the site, or the layout of the web page . As? Let’s see it now. 

Start by creating the layout of your web pages

Even before starting to read and navigate the site, BLB Directory  the user focuses on the graphics , on the image. So here we are at the graphic draft. It’s time to put creativity into play and combine it with the functionality. And aesthetics that the pages of your site require. Which you should have defined in the previous step. Proceed with the creation of a worksheet , where you can trace the layout. Analyze the different positive and negative points. And continue to modify every detail until . You create the layout that you think is suitable for talking about your brand. In this phase, the support of specific programs for the graphic creation of your site may be useful . One of the most famous is himself, photoshop .

How to increase your site traffic using Instagram?

Posted by 6vr4e – October 8, 2023

The best methods and tools for inserting links to your site and products. Directly from your company’s instagram profile. It is one of the most loved social networks of the moment. If not the absolute favorite among young and old, for entertainment and beyond. So, why not take advantage of all the opportunities it offers you? Among the various possibilities, you cannot overlook. The idea of using instagram to increase traffic to your site. With a user base of more than 111 million people in the world and 34 million active people in italy. (of which 19 million can be reached by advertising). Instagram, as a social network, is in fourth position in terms of use, after youtube . Facebook and whatsapp. Reading this data it would seem really obvious.

How to use Instagram to get more traffic to the site?

Compared to other social networks, in reality. Latest Data Instagram allows the insertion of a single link and only in the bio . So your site can only appear once and only in the small description box. Disappointed? Maybe you were already ready to optimize your account to increase traffic. With instagram and, oops… you’re wondering: how can I attract customers if I can’t link to my site in posts? Don’t panic, there are specific solutions. And strategies that allow you to achieve this goal. Otherwise, how would many companies leverage their instagram account to sell through e-commerce ? Because, all things considered, increasing traffic with instagram is possible. So, let’s see the main tactics for inserting the link to your site.

How to insert multiple site links on Instagram

To increase traffic with instagram. It is essential to understand how the platform works . BLB Directory It won’t be enough for you to put a few links here and there, but you will have to encourage people to click on them . Although instagram only allows the insertion . Of the link in the bio, you can also make good use of this space to gain traffic. Let’s see specifically what the methods are for inserting links. On instagram and where it is possible to place them.As we said, this is the place for the link par excellence . Here you can insert the direct link to the site. But don’t neglect its descriptive part : write a short and incisive text, using emojis. This aspect is very important to best present your business . 

SEO trends 2020: what they are

Posted by 6vr4e – October 8, 2023

The seo trends to apply to your site to make you increasingly noticed by google. In the last two years, google has made some decisive changes. For seo : video and voice search have gained more importance. The authority and quality of link building has become fundamental. Keywords have become much more specific … In other words, google has gotten smarter . What does it mean? It means that google acquires more and more information from year to year . These modify its functioning and consequently modify us (by we I mean our sites, but also us a little, let’s face it). For example, the fact that the algorithm can obtain. An incredible amount of information , from geolocation to. What you ate for breakfast, determines different marketing. 

What is meant by SEO Trend?

Let’s start with a small clarification: even if we talk about trends. New database In reality they are not style choices but rather targeted strategies to adopt on your site. Seo orchestrates our sites and, even if we want to. We cannot disobey it, unless your site is already in first position. Since when you open a site or a blog you do it to make yourself known, so it is better to follow all the 2020 seo trends. Learning seo and forgetting about it is not possible. You must apply it with care and consistency. Seo is a constantly evolving system and to understand its mechanisms. You need to update yourself and adapt to google’s changes. If studying the seo update worries you, don’t worry. We are here to give you some suggestions on what the 2020 seo trends are .

What does Google want from our sites today?

Google wants to respond today . BLB Directory  The goal of the search engine is to be able to give the most precise and detailed response possible to users’ needs. If you want this answer to be the proposal of your website. Then you need to know more about seo techniques . To get noticed by google and be the solution for the requests of those who browse online. The very first step, before delving into seo trends. If you haven’t already done so, is to enhance the content of your site . Create quality and above all specific content. Google needs the most detailed information possible : give it this information. Do it everywhere, set up all your social profiles for google, give them access to all your content. Have you already done it? Well, we can go and see how seo changes in 2020 .

How does Google Keyword Planner work?

Posted by 6vr4e – October 8, 2023

The main functions of google keyword planner for doing seo with google ads. Organizing seo in total autonomy is not possible. Seo (search engine optimization) is a set of strategies. Aimed at optimizing a website for search engines . To apply these strategies you need data and information. That you do not have directly, but which are calculated by google’s algorithm. Google complicates our life with seo , it’s true, but it also offers us excellent tools to manage it better. The keyword is a bit of a summary of the article. Determine what the user will find in your content and above all identify what the user is looking for . 

SEO and keywords: how to write an article?

Writing an seo article is not easy .New Data  First of all you need to know the basics of copywriting . Then you need to know how to create a flowing structure , use direct language and finally use keywords . A keyword, also called keyword , is a word or phrase used to search by users . Even if we are different individuals. When we search for something on the internet , we all do it in the same way, on average with the same words . Each of us, in fact, tends to summarize the topic , with the words that most define it, which are the same for everyone. Determine what the user will find in your content and above all identify what the user is looking for . Reasoning by keywords is the only way to move up in the serp .

What is Google Keyword Planner?

Google keyword planner is an integrated feature of ads . BLB Directory Ads is an advertising service that. Allows you to plan a marketing campaign to be included in search results. Do you know those two or three sites in the top positions of google with the ” ad ” brand? Here, those are made with ads. Ads, to create a convincing advertising campaign. Needs a series of integrated tools , such as the google keyword planner functions . Don’t worry, you don’t have to schedule an advertisement to use it, you just need to have an ads account. Google keyword planner features allow. You to research how a particular keyword is perceived on the web. Let’s see better what it is.

Buffer’s easy to use interface is really commendable

Posted by 6vr4e – October 7, 2023

Has powerful heatmaps to understand how people behave and use your website. They help you see what people are doing after landing on your web pages, based on which you can make adjustments to your interface. The goal is to make each session more interactive and immersive for your users. Hotjar heatmaps primarily provide a color-coded representation of website elements based on their interactions with the audience. It helps website owners to discover the details that have struck a chord with viewers and helps them understand the part of the website that is not so relevant to the audience.  Hotjar allows you to install unlimited clickable, scrollable, and moveable heatmaps. These heatmaps can be compared to others over time and combined to better.

There are different types  Buffer’s easy to of heat maps that you can track.

The first type of heat map is called a click heat map. A click heatmap shows you which links lead to which pages. It helps determine why your visitors click on certain pages. For example, you may notice that many of your visitors are clicking on the “contact us” link. This is probably because this is the only link prominently visible on your home page. You can then work to improve the visibility of other navigation links. Scrolling heatmaps allow you to see how far your  latest database scroll down your website pages and how many people land on the bottom or middle of your page. Learn where to place your most important content on your pages, like the buy button and a discount banner. The third type of heat map that you can track is a mouse tracking heat map. It shows you where your visitors click their mouse and will help you identify any issues with your website design. For example, if you notice that your visitors repeatedly click on the same areas of your site, you should consider refreshing these areas. The last type of heat map that you can track is an attention map. An attention map shows you where your visitors are looking on your website. You can do this by placing “view ad”, “learn more”, “buy now” and other similar links somewhere on your site. You can then track where your visitors click on these links. It will show you which areas of your site are getting the most attention.


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Fresh marketer

Understand user behavior.   More than 7.5 million users  BLB Directory around the world use some form of heatmap provided by . The data set obtained by the heat maps is eventually used to improve the website through , updating important content, restructuring web pages, replacing main links and buttons to create a better user experience. Hotjar’s clientele includes some of the internet bigwigs like , Nintendo, Decathlon, , Panasonic, Microsoft to name a few.