Storytelling and marketing Marketing is one of the business segments most interested in putting this strategy into practice. The first aspect to explore concerns the distribution of storytelling messages in corporate communication. The advice is not to use this approach only for writing content on the company website , but also for all other activities, with particular attention to its declination. As we said, it can be very complex to create a big story and then use it to personalize targeted messages, but it can be done and the results can be quite promising .
Returning to the example
The company that offers financial services, if the main storyline that targets company owners is focused on the protection of precious savings, a subplot, which this time targets managers, could focus on the skills that have allowed them to achieve the dream of protecting family earnings. corporate storytelling Declining the storyline means making it attractive for different activities: email marketing , social media, content marketing and video marketing . The opportunity of using the strategy on multiple channels is to strengthen the message, stress it to make communication coherent and above all recognizable on multiple fronts.
And again a company that
Offers financial services, to be more attractive in the eyes of prospects, could strengthen its commitment to protecting and respecting personal gains obtained with many sacrifices. These communication strategies enter the BLB Directory hearts of people and are, in fact, very effective for generating business opportunities. Now that we have seen what the pillars of the storytelling discipline are , let’s move on to its usefulness in the b2b field and, in particular, to the use that the different departments can make of it.