Corporate storytelling Launching the right corporate storytelling mechanisms to win over people requires time and attempts, necessary to find the communication key that best attracts the public’s attention: once identified, a virtuous circle of growth, loyalty and business opportunities will be generated. The messages are emotional and engaging Throughout this article we have already mentioned the strength of corporate storytelling: the messages are not standard, but characterized by a positive sensation, the generation of feelings and emotional transport.
But what exactly does that mean
Choosing to convey branding messages through the discipline of storytelling means working on emotions to initially attract and then involve the public . With storytelling, the objective of the strategy does not change, but the way in which the to B2b Email List the target is reached. Let’s say a company sells security systems. A standard and anonymous message could underline the experience gained in the sector and the number of customers acquired over the years of activity. An emotional communication focuses on the company’s commitment to ensuring that people feel safe, healthy and safe and how the company works every day for the safety of every single individual.
And again a company that
Offers financial services, to be more attractive in the eyes of prospects, could strengthen its commitment to protecting and respecting personal gains obtained with many sacrifices. These communication strategies enter the BLB Directory hearts of people and are, in fact, very effective for generating business opportunities. Now that we have seen what the pillars of the storytelling discipline are , let’s move on to its usefulness in the b2b field and, in particular, to the use that the different departments can make of it.