What works best in Social Media. Clara Soler at the IV Agencies Meeting. On May 19, the Annual Meeting of Digital Marketing Agencies was held for the fourth time at the Círculo de Bellas Artes, organized by AulaCM. This year, professionals from the sector accompanied us, with different specialties. Clara Soler, CEO of Turistícate, was in charge of opening the day with a fun, entertaining and valuable talk. Clara Soler told us what works best for her and her team in social media. what she takes away… Neither the crystal ball she brought with her.
Sit down with the client to define the buyer persona
Sit down with the client to define the buyer persona. We sit down with the client and decide who the buyer persona is, what they do during the buyer journey, during the purchasing process, at each point they come into contact with the brand, that is what works for us. And the best thing about this process to define the buyer persona is to do it with completely different sectors, since we do not move in the same way if we talk about email contact list tourism, pharmacy, insurance… each buyer persona moves differently in each sector. I’ll give you an example: myself. Since I lived in Madrid 3 years ago, my way of buying shoes has changed. My buyer journey has changed.
Choose the social networks where we should be
Choose the social networks where we should be. Before it was very normal to see companies on many social networks. So that? He who covers a lot, presses little, you have to focus . If we must be in two and make an effort to be very good in those two, it is done. [Tweet «In #SocialMedia you have to focus. Better to be in 2 RRSS and do it well than to be in many. They BLB Directory work, but not just any chatbot. Those chatbots that appear at the right time and in the right place, when you are at that point in the purchasing process.