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What works best in Social Media. Clara Soler at the IV Agencies Meeting


What works best in Social Media. Clara Soler at the IV Agencies Meeting. On May 19, the Annual Meeting of Digital Marketing Agencies was held for the fourth time at the Círculo de Bellas Artes, organized by AulaCM. This year, professionals from the sector accompanied us, with different specialties. Clara Soler, CEO of Turistícate, was in charge of opening the day with a fun, entertaining and valuable talk. Clara Soler told us what works best for her and her team in social media. what she takes away… Neither the crystal ball she brought with her.

Sit down with the client to define the buyer persona

Sit down with the client to define the buyer persona. We sit down with the client and decide who the buyer persona is, what they do during the buyer journey, during the purchasing process, at each point they come into contact with the brand, that is what works for us. And the best thing about this process to define the buyer persona is to do it with completely different sectors, since we do not move in the same way if we talk about email contact list tourism, pharmacy, insurance… each buyer persona moves differently in each sector. I’ll give you an example: myself. Since I lived in Madrid 3 years ago, my way of buying shoes has changed. My buyer journey has changed.

Choose the social networks where we should be

Choose the social networks where we should be. Before it was very normal to see companies on many social networks. So that? He who covers a lot, presses little, you have to focus . If we must be in two and make an effort to be very good in those two, it is done. [Tweet «In #SocialMedia you have to focus. Better to be in 2 RRSS and do it well than to be in many. They BLB Directory work, but not just any chatbot. Those chatbots that appear at the right time and in the right place, when you are at that point in the purchasing process.

How is brand storytelling applied in communication


Therefore, brand storytelling must appear in communication, at the different points of contact with the consumer, from the most basic formats to the most complex narratives. The brand story can be told in many ways. The most basic channel is the page about the company on the corporate website. Therefore, Which can include text about its origin or even a timeline with its main milestones. Take Netflix’s About page as an example.

The purpose of the brand

Why does your brand exist? This is the key question Email Contact List of brand storytelling. Therefore, We are still not asking exactly how it came about, but rather the purpose that motivated its creation and that motivates its existence today. Purpose is the brand’s reason for being. What makes you get up every day. Therefore, It is related to the impact that the brand wants to generate in the world and the causes it defends. It is an aspiration and an inspiration. It should serve to improve people’s lives.

The history of the brand

People like to know the history of the products BLB Directory they consume or the brands they admire. So, try to return to the notable events and the most curious moments, which have the most potential to attract attention, involve the public and stick in memory. Even if you think the brand story is boring. There is always an interesting fact that can be explored to build a good narrative. Throughout the brand’s history. Countless people crossed its path. 

Wondering How You Are Going to Get Out of That Muddy Trench


Are you suffering and Let’s not kid ourselves, although strategy and marketing are important to growing a business, your mindset is paramount. And it makes sense because your beliefs and emotions condition your actions and decisions. You see that I America Cell Phone Number List come with a powerful topic, but my guest has left me no other alternative (and I am especially happy when I talk about these topics in depth and bring out my nerdiest side .

There is a Way of Selling

That is kind and respectful as well as highly effective; a way of selling that does not play with the email contact list customer’s mind or emotions, This is a fascinating conversation that is not wasted. So if you are a search engine like me, press play and listen to this interview because we go fully into the topics that I raised before. Do you question why there are so many problems and adversities in your life and what the meaning is? Don’t they see that you are better and have been around longer?

The Most Common Users

Ask a question to receive a response with useful information: such as a recipe BLB Directory inquiry or a digital marketing plan . Create quality content: such as news articles, product descriptions, among others. Inspiration and generation of ideas: on a specific topic. Create content calendars: directly in a table Search keywords: and topics related to them Analyze the competition: discover who your direct competitors are. Get a solution to technical problems: such as requesting programming code or solving a mathematical problem.