Tag: Professionals Email List

What works best in Social Media. Clara Soler at the IV Agencies Meeting

What works best in Social Media. Clara Soler at the IV Agencies Meeting. On May 19, the Annual Meeting of Digital Marketing Agencies was held for the fourth time at the Círculo de Bellas Artes, organized by AulaCM. This year, professionals from the sector accompanied us, with different specialties. Clara Soler, CEO of Turistícate, was in charge of opening the day with a fun, entertaining and valuable talk. Clara Soler told us what works best for her and her team in social media. what she takes away… Neither the crystal ball she brought with her.

Sit down with the client to define the buyer persona

Sit down with the client to define the buyer persona. We sit down with the client and decide who the buyer persona is, what they do during the buyer journey, during the purchasing process, at each point they come into contact with the brand, that is what works for us. And the best thing about this process to define the buyer persona is to do it with completely different sectors, since we do not move in the same way if we talk about email contact list tourism, pharmacy, insurance… each buyer persona moves differently in each sector. I’ll give you an example: myself. Since I lived in Madrid 3 years ago, my way of buying shoes has changed. My buyer journey has changed.

Choose the social networks where we should be

Choose the social networks where we should be. Before it was very normal to see companies on many social networks. So that? He who covers a lot, presses little, you have to focus . If we must be in two and make an effort to be very good in those two, it is done. [Tweet «In #SocialMedia you have to focus. Better to be in 2 RRSS and do it well than to be in many. They BLB Directory work, but not just any chatbot. Those chatbots that appear at the right time and in the right place, when you are at that point in the purchasing process.

How to use hashtags in your Social Media strategy and the TOP ones for 2022

How to use hashtags in your Social Media strategy and the TOP ones for 2022. The use of hashtags in Digital Marketing is something more than known to everyone, but do you know how to get the most out of them in your strategy? To do this, we propose this guide so you can discover how to use hashtags in your Social Media strategy effectively and thus obtain better results. There are many questions that probably arise when you want to use hashtags in your Social Media strategy , right.

Hashtags in Social Media

Hashtags in Social Media. First of all, it is worth remembering that each social network has its own specific characteristics, so it is important to differentiate them well. However, although each social network has a specific way of displaying content related to the same hashtag and its own algorithms work in different ways, there are a series of generic email leads guidelines applicable to all platforms. Regardless of whether you decide to use existing hashtags or choose to create your own hashtag, take note of the following basic guidelines for using them.

Use of hashtags on Twitter

Use of hashtags on Twitter. As we have seen, using hashtags on Twitter can increase your engagement considerably. Of course, as long as you don’t saturate your publications with them. One or two hashtags per post is more than enough to BLB Directory achieve optimal results. If you also encourage participation in your tweet with a call to action that invites users to share, the impact could be even greater.

8 Experts Reveal Black Hat SEO Strategies That DO Work

8 Experts Reveal Black Hat SEO Strategies That DO Work. Hello! This post is one of those compilations full of super valuable tricks that experts usually don’t tell you. On this occasion, 8 SEO super cracks are going to tell you some of their most effective blackhat strategies. But first we are going to define well what exactly Black Hat SEO means and what the typical Black Hat actions are.

Typical Black Hat SEO actions that may penalize you (or not)

Typical Black Hat SEO actions that may penalize you (or not). These are some of the classic Black Hat SEO strategies that have been done for a long time. Cloacking , or what is the same: trying to confuse. Google by showing content to the search engine and another to users. Hide content. For example, put texts of the same color as. The background of the page so that the user does not see it but Google crawls it. Backdoors , that is, placing links on other websites to your site. Which is very dangerous since Google almost top people data certainly detects it. Spamming non-stop on sites. where you can write whatever you want to get visibility and link massively to your site.

8 Black Hat SEO tricks that really work and you can apply

8 Black Hat SEO tricks that really work and you can apply. This site was created in just a few hours and has more than 30,000 pages, which little by little (or by forcing the “black” style with indexers :P) it is indexing. The incredible thing is that it positions BLB Directory great for all these types of keywords with zero competition and, since there are “many few” and it takes a couple of hours to create these websites, it is a bargain.

The 11 most important Legal Questions in Digital Marketing → SOLVED

The 11 most important Legal Questions in Digital Marketing → SOLVED. There are many legal aspects behind any website. Subscriber acquisition. The cookie policy or copyright are some of the legal doubts that most concern digital content creators. It is important to establish the rights of the company itself, those of the user, those of intellectual property, notices, legal terms and conditions, among other issues. Paloma Llaneza , CEO of Raza Legaltech and founder of The Llaneza Firm. Dedicated her presentation at PRO Marketing DAY to clarifying all the legal doubts of those attending the event.

Is it necessary to verify the legal bases of a Facebook contest before a notary

Is it necessary to verify the legal bases of a Facebook contest before a notary. In principle, the legal bases deposited with a notary had one main objective: that they could not be modified. In any case, everything will depend on how you have written those bases. That is, the rules themselves can stipulate what rights the brand wants to have over. That photo and which of these rights are transferred by. The participant for the mere fact of participating in the contest. In any case, it is advisable to email database have the help of a lawyer when writing these rules, like any legal text. The important thing is to make it very clear what the person is accepting in these bases.

Do legal texts have to be written by a lawyer or is there a “standard” model

 Do legal texts have to be written by a lawyer or is there a “standard” model. Of course there are standard models, but as with all ready-to-wear. It is necessary to know how to adapt them to our particular situation. Yes, you could take some general conditions and adjust them to your own needs. In no case is it advisable to apply them as is or copy them directly from another website. A blog and an e-commerce do not have. The same legal texts even though they BLB Directory share common points. therefore, the same general text would not apply to both. The legal conditions, which we apparently perceive as a mere procedure, are actually the contractual conditions with which we relate to our clients, readers or users.

10 Persuasion Techniques to Trigger your Conversion + Real Examples

10 Persuasion Techniques to Trigger your Conversion + Real Examples. In a business world where competition abounds, companies must learn to differentiate themselves to gain customers . To do this, it is important that they know their users, their purchasing behavior and offer them what interests them. Persuasion techniques can help us achieve this objective, but how can we apply them in a marketing strategy? On the 14th of last April we celebrated PRO Marketing DAY , an event dedicated to the world of Digital Marketing.

Persuading demogorgons

Persuading demogorgons. Natzir began his presentation with an introduction in the purest Stranger. Things style: with an aura of mystery and a very attractive visual aspect. After this, he asked the audience his first question: What is a Demogorgon. To him, demogorgons are like our users. Those people who interact with our content, visit our website and, ultimately. The public to whom we have to sell our product. 10 Persuasion Techniques to Trigger job function email list your Conversion + Real Examples. The simile with the popular series would serve. As a basis to explain part of the examples that Natzir was launching throughout his entire presentation.

How can we guide our users towards the sale

How can we guide our users towards the sale. After this first definition, the conversion expert returned to focus his attention on. The audience to ask them BLB Directory the following: How can we get a user to do what we want? Get our user to do what we want by force . If we choose this option, it is most likely that our user will not feel satisfied, and may even decide to end the relationship with us. Reward our clients with something. Returning to the example with which he began his presentation, Natzir explained to us that if we give the demogorgons chocolate, we will make them behave better.

How is brand storytelling applied in communication

Therefore, brand storytelling must appear in communication, at the different points of contact with the consumer, from the most basic formats to the most complex narratives. The brand story can be told in many ways. The most basic channel is the page about the company on the corporate website. Therefore, Which can include text about its origin or even a timeline with its main milestones. Take Netflix’s About page as an example.

The purpose of the brand

Why does your brand exist? This is the key question Email Contact List of brand storytelling. Therefore, We are still not asking exactly how it came about, but rather the purpose that motivated its creation and that motivates its existence today. Purpose is the brand’s reason for being. What makes you get up every day. Therefore, It is related to the impact that the brand wants to generate in the world and the causes it defends. It is an aspiration and an inspiration. It should serve to improve people’s lives.

The history of the brand

People like to know the history of the products BLB Directory they consume or the brands they admire. So, try to return to the notable events and the most curious moments, which have the most potential to attract attention, involve the public and stick in memory. Even if you think the brand story is boring. There is always an interesting fact that can be explored to build a good narrative. Throughout the brand’s history. Countless people crossed its path. 

The benefits of brand storytelling

Telling stories engages the audience . Storytelling inserts people into the story, into the relationships of the characters, into the setting of the story. Therefore, It is as if the viewer participated in the moment. That’s why people get involved in storytelling. Therefore, As we said, in a scenario of numerous stimuli and distractions, engagement can keep people closer to the brand for longer and with more intensity.

Humanize the brand

Brand storytelling conveys the idea that Top People Data brands have stories just like people. They have a personality. They have values that guide their decisions and a purpose that motivates their path. They go through difficulties and have achievements. They want to find their “place in the sun.” Thus, storytelling humanizes the brand. Humanization awakens empathy. Therefore, Identification and brings the brand closer to the person .

Generate an emotional connection

Brand storytelling brings narratives of BLB Directory achievements and failures, of obstacles and redemption, of friends and enemies, of heroes and villains. Therefore, Just like when you read a book or watch a movie, these stories awaken emotions . Therefore, You support the hero, you cry over defeats, you laugh at jokes, you suffer through difficulties and you cry when everything goes well. That’s what brand storytelling also does. By stirring emotions, the brand story connects more deeply with its audience.

Examples and how to put it into practice

 These questions help build a narrative for your life, that is, your personal storytelling. Just like people, brands also have stories . And these stories become interesting and attractive narratives from the perspective of brand storytelling, one of the main branding strategies . Brands also have an origin, places they have been through, difficulties they have faced, people who have crossed their path and many dreams ahead of them.

What is brand storytelling

Brand storytelling is the creation of  Email Leads narratives to communicate the brand identity and connect emotionally with your audience. The history of the brand is one of the pillars of branding. It is made up of everything you are. Everything you do, and why you exist. It covers all definitions of brand building. Such as personality, purpose, values, culture, mission and vision. It is worth remembering that the history of brands is also being written in the present, in their daily lives. In the decisions they make at all times.

Why use brand storytelling

We live in a fast-paced world. There is no longer BLB Directory time for anything, but new stimuli, new information and new demands continue to appear to occupy our day. Consequently, consumer attention towards brands is increasingly dispersed. It’s very easy to forget what brand of ad you saw after all, so many have appeared at once. It’s also easy to switch from one store to a competing store just open a new tab on your computer.

Why invest in this strategy

The great advantage of investing in is the possibility of humanizing your brand . Content Marketing already contributes to this process. But, without a doubt. Using this strategy your work becomes much more precise. When the story is well constructed and close to the reader’s reality. This relationship becomes closer and he can see the human side in your brand.

Create a competitive advantage

The user is affected daily by a series Job Function Email List of messages, advertisements and campaigns. As much as it has value, a traditional paid media campaign, for example. May not have the impact you want. In this sense, the user may perceive it as more of the same. Since is based on the bond created with the reader, this makes your brand different from the competition.

Diversify sales approaches

Like it or not also creates another alternative to the sales approaches used by your team. Traditional methods are still efficient, however. This strategy BLB Directory can serve as a complement to remain relevant in the digital environment and impact leads in a different way. As during the development of any story, some basic elements are needed when creating content. Such as defining a context for that material.