Therefore, brand storytelling must appear in communication, at the different points of contact with the consumer, from the most basic formats to the most complex narratives. The brand story can be told in many ways. The most basic channel is the page about the company on the corporate website. Therefore, Which can include text about its origin or even a timeline with its main milestones. Take Netflix’s About page as an example.
The purpose of the brand
Why does your brand exist? This is the key question Email Contact List of brand storytelling. Therefore, We are still not asking exactly how it came about, but rather the purpose that motivated its creation and that motivates its existence today. Purpose is the brand’s reason for being. What makes you get up every day. Therefore, It is related to the impact that the brand wants to generate in the world and the causes it defends. It is an aspiration and an inspiration. It should serve to improve people’s lives.
The history of the brand
People like to know the history of the products BLB Directory they consume or the brands they admire. So, try to return to the notable events and the most curious moments, which have the most potential to attract attention, involve the public and stick in memory. Even if you think the brand story is boring. There is always an interesting fact that can be explored to build a good narrative. Throughout the brand’s history. Countless people crossed its path.