The objective of Marketing is to make selling superfluous.” Peter Drucker So I’m going to explain the four stages of the purchasing journey and how each of them contributes to facilitating the customer’s decision-making! You come with me? “Complete guide: How to understand who your company’s customers really are” What is the purchasing journey (or customer journey)? As I said, the purchasing journey is the journey that the customer Peter Drucker So takes , from the moment they recognize a ne, problem or desire, until the decision to make the purchase. But why is the journey so relevant to Digital Marketing.
He focus is not on selling products or services, but on creating
The answer is simple: it puts the customer at the center of everything ! The focus is not on selling products or services, but on creating Peter Drucker So an environment where purchasing flows naturally . And Marketing invites us Latest database to understand the customer, their concerns, desires… and thus personalize the purchasing journey . By personalizing this journey, you create a more optimiz sales funnel , understanding the best approach to communicating with each lead ! But remember that, in practice, the purchasing journey is not as linear as in theory. It’s like a puzzle , with potential customers going back and forth between steps.
Stages that make up this journey! Customer purchasing
Researching, comparing and interacting with the brand in unprictable ways. Therefore, more important than following a cake recipe when building your company’s sales funnel , is evaluating what your business objectives are and what metrics actually indicate whether you are heading in the right direction! Tip: How to understand your customer’s nes + Free Spreadsheet: Ideal Customer Profile The 4 stages of the purchasing journey Well, now it’s time to dive into the four stages that make up this journey! Customer purchasing.
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